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How to Choose the Right Export Market for Your NZ Tech Business
After ensuring your business is ready to scale internationally, defining a clear value proposition, and identifying your Ideal Customer...

Jane Grainger
Apr 43 min read
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Why should they buy from you?
New Zealand tech companies are known for their innovation, agility, and strong local relationships. However, when selling...

Jane Grainger
Mar 102 min read
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Is Your Tech Business Ready to Go Global?
Expanding into international markets sounds like a dream, right? 🌎 More customers, increased revenue, and a stronger global presence....

Jane Grainger
Feb 242 min read
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Is your business ready to go global?
Expanding into international markets is an exciting opportunity—but it’s not a one-size-fits-all journey. A tech company’s path to global...

Jane Grainger
Feb 161 min read
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What is a fractional executive?
While the term ‘fractional’ is well established in markets like the US and more recently Australia, the proposition is just getting going...

Jane Grainger
Feb 93 min read
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Export Fundamentals
Thinking about exporting and not sure where to start? Exporting but not as successful as you had hoped? What works in NZ doesn’t always...

Jane Grainger
Jan 202 min read
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Leadership Insights
What triggers your fight or flight response? Recently I have had multiple discussions about the SCARF model and how leaders can be more...

Jane Grainger
Dec 17, 20242 min read
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So, what exactly is a Chief of Staff?
The term Chief of Staff (CoS) might be new, but you will likely have already come across one... A second in charge (2IC), the right /left...

Jane Grainger
Nov 11, 20242 min read
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International Trade from New Zealand
I am excited and energised by the opportunity New Zealand has to grow our economy, but as a small nation, we can't do this by selling to...

Jane Grainger
Oct 31, 20241 min read
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Chief of Staff versus Chief Operating Officer?
The world of early-stage, high-growth SaaS startups, especially those operating in international markets, can be a whirlwind. Founders...

Jane Grainger
Oct 31, 20242 min read
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Is your company a Hedgehog or a Fox?
In the ancient Greek parable about the hedgehog & the fox, hedgehogs reduce all challenges to one simple focus, while foxes are cunning...

Jane Grainger
Oct 31, 20241 min read
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